Jack Dorsey: Twitter’s ‘new’ CEO

By Ho Young Won

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Jack Dorsey has recently announced that he will be Twitter’s new CEO after Dick Costolo, the previous CEO, stepped down from the position earlier this year.

Dorsey is actually one of the founders of the company and was the CEO until 2008 when he was replaced by Evan Williams. In 2010, Dorsey went on to become a founder and CEO of Square, Inc., a mobile-payments firm. He will now be a CEO for both Twitter and Square.

Twitter’s main issue is growing their active user base and attracting new users. The blame is mainly on Twitter’s lack of a clear identity and purpose. Dorsey will be working to resolve these issues for the main part of his second term as CEO.

There already seems to be some efforts to establish this identity with Twitter’s new feature called Moments. Twitter hopes to attract new permanent users by introducing this feature as it brings a cleaner and more mainstream version of the website. With phrases and features such as “Retweet” and “Favorite”, users find themselves lost in a crazy feed-filled home page. Moments hopes to welcome users in a more direct and refined way.

What do you think about this change in Twitter’s management? And don’t forget to follow Polaris Office on Twitter!

Source: Bloomberg

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